Annual Market Demand equals the Market Value of Garage Doors, stated at both Wholesale (value of manufacturers’ shipments) and Resale (or retail) (dealer or other reseller value).  Demand reflects aggregate potential derived from a complex array of economic, demographic and construction activity variables, and is not a simple linear addition of reported, sampled or projected sales.
The Wholesale Market is segmented into four categories: 1) New residential construction, 2) Residential remodeling and replacement, 3) Commercial construction – Sectional and 4) Commercial construction – Coiling (rolling).
The Resale (or retail) Market is segmented into five categories: 1) through 4) are the same as wholesale, but including reseller labor and markup, Category 5) is Aftermarket, which is revenue from service and repair.  See Wholesale Market Value and Resale Market Value definitions.

The $ value of door systems sold by manufacturers to intermediaries, regardless of distribution channel.  Value includes freight, implicit warranty & mandatory peripherals (track, springs, hardware, etc.) although sections & peripherals may be distributed separately.  Wholesale value excludes reseller markup, installation labor & ancillary items (e.g., operators), both manufactured and/or resold by door vendors.  Resale values added by manufacturer wholly owned retail operations are part of the retail market.

The $ value of door system transactions from retailers, dealers & installers, regardless of type, to end-user customers, regardless of type.  Intermediary wholesaling is accounted for in the transaction to the final end-user.  Value includes markups covering installation labor, on-site modification, ancillary products (e.g., operators), overhead & profit.  Aftermarket service and repair is included as a separate segment. All non-door products and services sold by garage door dealers and retailers (including operators sold apart from door installations) are excluded.

The total value of garage doors installed in new residential construction is a function of: 1) Building activity, which varies widely from market to market, and 2) Garage door usage and configuration which varies significantly by geographic locale.  Sectional doors installed in multi-unit residences are reported as part of “New Residential”, whereas coiling doors used in multi-unit structures are part of “Commercial – Coiling”.  See New Residential Construction Activity on the Construction Activity Screen.

The value of doors used in residential retrofit applications is the sum of the garage door component of four activities: 1) Residential additions that are or include garages; 2) Alteration projects that encompass garages, 3) New or altered detached buildings that are or include garages, 4) Replacing & upgrading garage doors.  Like new construction, door usage and configuration varies significantly by geographic locale.  See Retrofit Residential Construction Activity on the Construction Activity Screen.

This retail (or resale) value includes the sale of labor, materials, overhead & profit derived from the repair and servicing of garage door systems, both residential and commercial.  The value and installation of replacement sections & parts sold in the course of servicing and repair is included. The value and installation of new &/or replacement operators sold in conjunction with aftermarket servicing is excluded.

The value of doors used in commercial construction applications, both new and retrofit, is a function of tracking “Door Relevant” commercial activity derived from reported construction Value Put-in-Place (VPIP).  There are two separate measures of commercial door value: 1) Sectional, overhead-type doors and 2) Coiling (also called rolling) doors.  Sheet, fast acting and other commercial door variants are not included.  The values include all components (e.g., motor, track, springs).  Prevailing usages and configurations vary significantly by geographic locale.  Between five & fifteen percent of sectional-type doors used in commercial applications are standard residential specification doors, but are counted here as “commercial” units.     See Commercial Construction Activity on the Construction Activity Screen.

Business patterns converge in Metropolitan Statistical Areas (MSA) not in commonly referenced political boundaries such as cities or states. An MSA is a contiguous geographic area encompassing one or multiple counties (some of which may be in adjoining states), which share a common socio-economic focus.  Over 83.0% of the US population reside in MSAs and account for nearly 88.0% of all economic activity.  Non-metropolitan market areas may include counties that are not contiguous; the sum of which are summarized by state.  Eleven very large “Summary MSAs” are further subdivided into Metropolitan Divisions (MD), with each MD treated as if it were a separate MSA.  Each Summary MSA may also be viewed as an aggregate.  ZIP Codes reflect a successive narrowing of geographic specification from broad regions (the first number from 0 to 9) down single neighborhoods, buildings or organizations (the last two digits).  The more than 900 sub regions defined by the first three digits provide an excellent focus for tracking identifiable market characteristics and summarization of selected economic variables.